In this workshop, you will learn the value of advertising your chapter and its activities via both traditional advertising and on the Internet. The primary emphasis of the workshop is online advertising, using online vehicles, such as your chapter website, social media, emails, Mailchimp or Constant Contact.
TDW recommends that attendees bring their laptops and that the chapter choose a venue where there is reliable Internet access available. This will provide better hands-on experience for attendees.
Trainers will briefly discuss the basic principles of advertising. They will describe the differences in the various online advertising media regarding the purposes of each. Trainers will present the basics of each online vehicle in a brief format, with a view to how each of the different vehicles are designed to reach people who use the Internet.
This workshop is presented at the same time as Creating Graphic Art and PowerPoint Presentations. See those descriptions for more detail.